Email Marketing Specialist
Location: Fully in person in Amherst, MA.
About Us:
REMI develops innovative economic modeling and forecasting tools that empower organizations to make data-driven decisions. We’re excited to introduce REMI Prosaris, our newest product, and we’re seeking an experienced Email Marketing Specialist to lead the charge in promoting and selling it directly to our audience.
Position Overview:
As the Email Marketing Specialist, you will be responsible for planning, creating, and executing email campaigns that drive awareness, engagement, and direct sales of REMI Prosaris. You will manage the full email marketing cycle, from strategy and segmentation to testing and optimization. with a strong focus on conversion. This is a part time, paid internship.
Key Responsibilities:
- Develop and implement targeted automated email marketing campaigns for REMI Prosaris, including promotional campaigns, product announcements, and nurturing sequences.
- Build and manage segmented mailing lists to ensure highly relevant messaging.
- Write compelling email copy and collaborate on visuals that align with REMI’s brand voice.
- Optimize campaigns for deliverability, open rates, click-through rates, and direct credit card purchases.
- Set up, test, and monitor email automation workflows.
- Track campaign performance using analytics tools and provide regular reports with actionable insights.
Qualifications:
- 2+ years of proven experience in email marketing, preferably in B2B SaaS or tech products.
- Graphic design experience using Canva and Adobe.
- Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).
- Experience with A/B testing, personalization, and automation workflows.
- Excellent writing and editing skills with a knack for persuasive messaging.
- Familiarity with CRM systems and e-commerce integration for direct credit card sales.
- Data-driven mindset with experience analyzing campaign performance.
Nice-to-Haves:
- Knowledge of economic development, public policy, or related fields.
- Experience launching new products through digital marketing channels.